Trademark

Trademarks are a crucial component of your business’s intellectual property portfolio. A well-chosen trademark not only differentiates your brand from competitors but also enhances its visibility and recognition among consumers. In comparison, a poorly selected trademark can hinder your marketing initiatives and expose you to potential legal conflicts. That is why when choosing a strong…

The term of a trademark registration differs from that of patents in that it has the potential to continue indefinitely as long as the owner maintains the usage of the mark. However, to renew a trademark registration, the trademark owner must diligently file the appropriate documents at specific timelines. To better understand this renewal process…

Navigating trademarks for a product or service can be challenging, but it is absolutely necessary if you want to protect your assets. Thankfully, throughout the entire registration process, there are various options for safeguarding your brand by using trademark symbols. The three symbols that are most often used are (™), (®), and (℠). However, there…

If a United States Patent and Trademark Office (USPTO) examining attorney believes a trademark does not meet the trademark registration requirements, the trademark application will likely be rejected. This could be due to several reasons, such as the likelihood of confusion between the trademark and another registered mark, the mark’s failure to function as a…

Although there are many reasons to conduct a trademark search, the two main purposes are to ensure the availability of a trademark and to avoid unintentional infringement of another trademark. However, many companies and individuals may not be aware of the various factors involved in a trademark search that can impact their product or business….

With the Internet being so expansive, it may be challenging to keep track of exactly when, where, and how your trademark is being infringed upon. More specifically, it may be difficult to pinpoint whether another party has purchased an Internet keyword that includes your federally registered trademark. What’s more, it may be a gray area…

When you first open your business to the public, it is natural to encounter some sort of competition. But what is not acceptable is if competitors completely copy your brand identity, or otherwise your trademark. This may be considered unfair competition, which subsequently may require legal action. Continue reading to learn what is considered unfair competition…

When parties are dealing with a trademark dispute, it is usually advisable to consider settlement options, as litigation can be incredibly costly and lead to uncertain outcomes. Furthermore, when parties settle a trademark conflict, they can create a tailored agreement that addresses their specific needs, helps keep good relations between the parties, lowers the risk…

According to the US Patent and Trademark Office, a trademark refers to any name, word, design, symbol, or any combination of these things that distinguishes the services or goods of one seller or provider from others. It is also used to identify the source of the goods or services.  However, while the term “trademark” is commonly…

Trademark law allows you to protect names, logos, and other signifiers used to identify products and services. While there is no requirement to register a trademark federally, doing so has several advantages. For instance, registering your mark with the U.S. Patent and Trademark Office provides notice to the public of your trademark ownership, a presumption…